JADED LONDON

FW 2023 CAMPAIGN

Set Building of a Mental Mud Pit for Jaded London

A mud pit? Wet, textural, sexy, and iconic. The dream job of every set designer, you would think. Well, think again.

Brought to you with our blood, sweat, and tears (and, as always, a good dose of laughter), this set is a testament to never working with water or wet materials again. We keep saying it, but one day we’ll learn. Even though we struggled, mostly with the weight of transporting tons of wet sand and soil, we are extremely in love with the final result. It’s cheeky and a bit dirty—just like us.

Stay hungry, stay set building.